Every Mat Matters

JadeYoga is a firm with yoga values in its DNA. Its commitment to sustainability and the planet — planting a tree for every single mat sold — is a great way for all yogis to give back graciously to Mother Earth

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There are not many yoginis out in the world today who’ve not heard of JadeYoga, or practiced on one of the company’s mats.

While it’s known for its high-quality and non-slip natural rubber yoga mats, JadeYoga also makes sustainably-produced yoga bags and other accessories.

And behind it all is a solid environmental pledge that’s now embedded into the company’s DNA.

JadeYoga is committed to making the world’s best performing, most environmentally friendly yoga products — and giving back to the earth with every item sold. In fact, the company plants a tree for every single mat sold – with over 2 million trees planted so far (actually, the current ‘tree count’ is well above 2.6 million).

That’s one pretty large forest where you could lose yourself on a month long trek!

Nothing beats a company that sticks to its promises, just like the superb grip offered by its yoga mats!

Maybe it’s because JadeYoga is run by a former lawyer for the US Environmental Protection Agency, so there’s no question that making eco-friendly yoga products is the number one way to go.

Made the right way, the company believes natural rubber is both the most eco-friendly and best performing yoga mat you can get.

All its mats are made in the USA, with imported, non-Amazon, natural rubber.

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Great causes

As well as environmental causes, JadeYoga runs a community partners initiative to help people and organisations trying to bring yoga to those who might benefit from it, but might not otherwise have a chance to try — from schools to prisons, hospitals to shelters.

You can even apply for a grant for your organisation – perhaps for a single mat for a raffle or auction, or for a dozen mats to bring a class to a group in need.

There are a few specific causes and organisations that are especially significant. For example, every Earth Day a portion of sales goes to an environmental group the JadeYoga community helps to select.

And on Black Friday and Cyber Monday, the company gives a portion of sales to help support abused children.

From time to time, it will release a special colour mat to raise awareness and funds for other causes. For example every autumn, there’s a pink mat to raise money for breast cancer awareness, education, research and support.

The company has also raised money for autism though its saffron mats.

The most popular special colour has been teal, with around $5 from the sale of each mat donated to ovarian cancer causes. More than $100,000 has already been donated to ovarian cancer research and support — all thanks to thousands of amazing yogis worldwide!

Find the perfect yoga mat for you online at: or follow on Instagram @Jadeyogaeurope


Om Magazine

First published in November 2009, OM Yoga magazine has become the most popular yoga title in the UK. Available from all major supermarkets, independents and newsstands across the UK. Also available on all digital platforms.